Bridging Complexity and Usability in B2B Design
I'm Vesselina — a UX designer with a curious mind and a love for clarity.
My background is in art history, where I learned to observe, question, and analyze. Over time, I became fascinated by how we build digital products — and decided to explore the technical side of design more deeply.
That blend of research, systems thinking, and curiosity about human behavior shapes how I work today.
What matters most to me? Working in collaborative teams, creating meaningful experiences, and building products that empower — not overwhelm — people.
Let’s build something thoughtful together.
vesselina.g.ivanova@gmail.com
My UX Toolbox
User Interviews
Surveys
Expert Reviews
Personas
Benchmarks
Surveys
Expert Reviews
Personas
Benchmarks
Wireframes
User Journeys
Information Architecture
Use Cases
Mind Maps
Prototypes
User Journeys
Information Architecture
Use Cases
Mind Maps
Prototypes
Usability Testing
UX Writing
UI Design
Quality Assurance
UX Writing
UI Design
Quality Assurance
Stakeholder Interviews
Design Thinking Workshops
Ideation Methods
Design Thinking Workshops
Ideation Methods
Experience
2022 – 2024
UX Designer
One Data GmbH
Data Science & AI
2018 – 2022
Usability Engineer
Siemens AG
Energy
2016 – 2017
Interaction Designer Intern
Siemens Healthcare GmbH
Healthcare
2015 – 2016
UX Designer, Student
Siemens Healthcare GmbH
Healthcare
Education
2024 – 2025
Full-time
Career Foundry
UI Design
2018
B.Eng.
TH Nürnberg
Media Engineering
2013
Magister Artium
FAU Erlangen-Nuremberg
Art History and Italian Philology
vesselina.g.ivanova@gmail.com
2025 Vesselina Ivanova
