UX Designer - skilled in systems thinking and designing data-heavy interfaces
My name is Vesselina (from the Bulgarian word "весел" [ˈvɛ.sɛɫ], meaning joyful), UX Designer based in Nürnberg with UI expertise with 6 years of experience and a background in Art History and Media Engineering. I specialise in B2B SaaS platforms and web & mobile applications.
vesselina.g.ivanova@gmail.com
WORK
Access reimagined: empowering users with control and transparency
As a UX designer at One Data — a B2B platform for building AI-supported data products — I worked on redesigning Access Management and shaping a new Data Product Layer framework. I led user research, prototyping, and usability testing to create a more transparent and secure experience. Close collaboration with stakeholders and data scientists ensured our design decisions aligned with both the product strategy and real user needs.
Timeline
Jan 2023 - Jan 2024
Role
UX Designer
Team
1x UX Designer
1x Product Manager
1x Product Owner
2x Front Ends
4x Back Ends
Impact
Introduced UX into a backend-focused environment. Designed and inhanced efficiency in managing and approving data access request.
Constraints
Low UX maturity
Limited time
Strategy changes
Tech stack limitations
SIEMENS AG
Designing for resilience: A UX overhaul of critical grid operations
The product is a real-time, scalable technology platform with over 1,300 control centres worldwide, offering powerful applications for grid operations and an engineering tool for data modelling, maintenance, and exchange. My role was to improve usability across these applications, prioritise critical issues and provide solutions by embedding a user-centred design process, creating UI concepts, reviewing development states, conducting usability inspections, and establishing a UX community of practice — ultimately boosting both usability and UX awareness across the teams.
Timeline
Sept 2018 - Mai 2020
Role
UX Designer
Team
1x UX Designer
Impact
I embedded a user-centered design process that improved usability, streamlined workflows, and fostered cross-team UX awareness and collaboration.
Deliverables
Wireframes
Prototypes
UX Reviews
Workshops
Redesigning a mobile hub for preset creation and creative connections
Built upon the foundation of the existing app Hypergram and insights from competitor analysis, this case study aims to elevate the app by enhancing its functionality, usability, and visual design. The goal is to provide creators with a seamless, intuitive platform to express their creativity like never before.
Timeline
Dec 2024 - Jan 2025
Role
UX/UI Designer
Team
Dominik Seibold
Vesselina Ivanova
Impact
Several key usability issues were resolved. Further improvements were identified and added to the backlog for future iterations. Improved clarity and navigation.
Constraints
Limited development capacity
Legacy complexity
WANT TO SEE MORE?
Sadly, some of my projects are hidden behind top-secret contracts. If you’d like to know more about my work, just drop me a line.
vesselina.g.ivanova@gmail.com
2025 Vesselina Ivanova
